Trade Show Marketing Ideas
In the photo at the top of the page you can see a client that liked our trade show marketing ideas. As a result, they have a video playing that attracts attention. However, nobody needs to see the video from the beginning. We show golfers and funny golf related jokes. Consequently, a person can walk up at any point and the video makes sense to them. Additionally, the jokes are about golf because they sell sand that is use in golf courses. Also, you can read more about their display on our custom exhibits website. Plus, you can find plenty of exhibit booths here.
The best trade show marketing ideas are the ones that get people to stop at your booth. For instance, a short video can be used to feature new products or services. Additionally, you could set it up like an interview and talk about your company. Plus, a video mount can be added even to a light weight pop up trade show display. Consequently, this becomes and easy project for you to manage.
Video Production
A good video at an exhibit is one of our favorite trade show marketing ideas. Also, the video should be produced in a way that there are high contrast colors to attract attention. However, a video used in a trade show should not be a documentary about your company. Conversely, it should be fast-paced with short segments on different topics. For example, if your video is 4 minutes long people won’t wait for it to start over. Consequently, people should able to understand what they see in the video. In other words, you should not need to see the video from the beginning.
Here you will see an excellent example of trade show video production.
As with all the other trade show marketing tips we are just trying to get people to stop and look. When they stop to look at your video then other people stop to see what is so interesting.
