Trade Show Marketing Strategy

Let’s consider your trade show marketing strategy. For instance, you’ve seen entertainers before at all the trade shows. Some companies will hire beautiful models to hand out their corporate brochures.  Plus, we’ve all seen exhibitors that have hired entertainers and magicians.  However, are they getting any value for the money they spend on entertainers? Also, it may be some very creative ideas or a waste of money. 

Pretty girls, magicians, and entertainers

Here is how we see the idea of hiring people to either look pretty or put on a little show. Naturally, if you are in the apparel business then you must hire models to show off your fashions.  Naturally, you won’t want to leave your apparel hanging on a mannequin. Consequently, that dummy won’t get the job done. Additionally, being in the apparel business is the best reason to hire models.

Models

If you hire beautiful models to hand out brochures then you’ll only need enough brochures for one day.  Consequently, at the end of each day, you can collect your brochures from the trash. Also, people will always take a brochure if a beautiful model hands it to them.  This, of course, doesn’t mean that they will look at the brochure. Additionally, they may not have any need for the products or services you offer. However, if you have a beauty contest winner autographing posters of herself, that’s great! As a result, that will be more effective at getting people to your booth.

Make Them Stop

The goal is always to get people to stop at your booth.  Additionally, even if the people stopping can’t possibly use what you offer, it’s still good. Consequently, they help to draw other people into your exhibit booth space. Additionally, this is why people hire magicians to put on a show at their booth. They are taking the attendees out of the market so they can’t see competitor’s booths. Also, they keep them occupied for the duration of the show.

It’s Magical

As the crowd gathers the magician ends the show by stating something about how YOUR products and service work like magic. As a result, some of the people will stick around for a while to chat about your company.