Trade Show Marketing Materials

Let’s review the type of trade show marketing materials you’ll want to bring to every expo. For instance, when people stop by your exhibit booth and they can’t tell who works there, that’s a problem. Consequently, they start asking other potential customers to assist. However, if all of your team members wear matching shirts you won’t have that problem. Of course, in your business maybe uniforms aren’t normal attire.

Polo Shirts With Your Logo

The simple solution is to have everyone wearing a polo shirt with your logo. Additionally, you can easily and inexpensively get embroidered polo shirts for men and women. Consequently, with everyone in an embroidered polo shirt, you’ll look like a cohesive team. Plus, with matching shirts there is no doubt who works for your company. Additionally, back at the office, you don’t need to wear embroidered shirts. For that reason, you can have the polo shirts just for trade shows.

Brochures

At the trade show, you’ll want brochures that aren’t expensive. For instance, the tri-fold brochure is very inexpensive to design and print. For that reason, you won’t mind when people walk up and take them. Conversely, don’t stand in the aisles giving them to everyone. Otherwise, you’ll find them all in the trash at the end of your aisle. Sometimes clients have us custom design a simple flyer for trade shows.

Trade Show Giveaways

You aren’t going to a trade show so that you can give away pens with your logo. However, you do want people to stop at your booth. For that reason, you’ll want some type of trade show giveaways. Just think of the promotional products as bait to lure people into your booth. Additionally, even if they just take pens and run, they still attract attention to your booth.