Trade Show Marketing

Proper trade show marketing makes all the difference in the world! For instance, when people attend a trade show they wander about aimlessly. Consequently,  your goal is to get them to notice your exhibit and stop to chat with you.  For that reason, proper marketing requires a little advance planning. There are a few ways you can do this.

  1. Have an attention-getting display.
  2. Use something to draw them in such as giveaways.
  3. Hire models, magicians or other entertainment.
  4. Serve coffee (if allowed) or free snacks or candies.
  5. Smile and greet everyone who walks by.
  6. Have everyone at your booth wearing an embroidered polo shirt.
  7. Bring some brochures or flyers about your products or services.

If you have a 10-foot exhibit booth space it takes a person only 3-seconds to walk right past you! For that reason, you need to grab their attention fast! Alternatively, you could get a 20×10 exhibit booth and have an extra 3-seconds to get them to stop.

Giveaways and Candy

trade show marketingAt the top of this page, we show some candy tins that can be printed with your logo. As a result, you’d have trade show giveaways that people can snack on. However, you could also have candies in a jar. Also, it would be best if they are individually wrapped. Additionally, the jar can be printed with your logo. In this case, the purpose is just to get someone to your booth. Conversely, when you give away individual candy tins with your logo you have two purposes. First of all, you are getting them to your booth with a free gift. Secondly, when they leave they take the tin with your contact info with them.

A Proper Trade Show Greeting

You’ll want to greet everyone that passes by your booth. However, you’ll want to use a proper trade show greeting. First of all, the wrong greeting is to ask how they are doing. By the time you’ve asked and they’ve answered, they are past your booth. Instead, try this:

Exhibitor: Have you seen our new X?
Attendee: No
Exhibitor: It will only take a minute, let me show you.
Attendee: OK

It’s not a “hi how are you?” greeting but you don’t have time for that and neither do they. For that reason, you should just get to the point.